Automation ruined my relationship with Twitter

I fell in love with Twitter back when everything happened via SMS/texts. I’ve never felt more connected with the world. It was love at first tweet.

I was one of the first few hundred of Norwegians who had an account back in 2007. I was hooked. The conversations, the attitude between all users – the willingness to help each other.
We were defining how we wanted this community to grow and develop.

I used it daily, hourly even. I met people via Twitter everywhere I went in the world. I got new friends, I met new clients. It was great.

Today. I’ve completely lost my Twitter game. I no longer feel anything when I log in and see tweets. It’s just a mess, and building relationships on the service is getting harder and harder. For me, anyway.

I’ve been thinking a lot about this lately. I think that services like Buffer and other automation services where you don’t need to be in front of a screen to post something, has ruined Twitter for me. I’ve automated myself out of my own game.

The people following me was really interested in the content I shared. And by the simplicity to just add articles in a queue it got too easy. I started focusing on just sharing, not the conversations I really loved (idiot).

My followers count kept on growing, but I stopped logging in daily. I stopped loving Twitter. I even blogged about that twitter is dying (I still believe that) within the next two years.

But, I will still give Twitter another chance. With me visiting New York this week and seeing how you still can connect with interesting people via Twitter – I won’t give it up. I will just try to get back to me building relationships via Twitter, instead of just sharing stuff.

So no more robots, more humans.


StoryYELLING — yeah, not a typo

A story is only interesting if people pays attention to it. If you loose their focus your story will be broken.

That doesn’t mean that you have to yell your story to your audience.

The best storytellers I know almost whispers the most important parts. If the story is good, and the timing is right. People will listen no matter what.

It’s the same with marketing. The channels is not that important. It’s your story, the context and the timing that matters.

Don’t be a storyYELLER, be a storyteller.

Focus on telling the best stories to your audience, and stop spending to much time, money and energy on channels and technology.


Going With the Flow With Your Audience

I’ve tried rafting a couple of times. You jump into a raft with some strangers and go screaming down the river (loads of fun, BTW). You start at the top and your goal is to arrive somewhere down the river. How you actually get to that point is nearly impossible to plan in advance. There are so many waves, rocks and obstacles that you have to go with the flow and your instincts in order to reach your destination. Continue reading “Going With the Flow With Your Audience”


Read this book: The Lean Startup

I suspect this is a book most startups and business people say that they’ve read. But actually haven’t. The Lean Startup is a book full of mindsets, principles and advice on how to build your business. In the smartest way possible.

It’s been years since the first friend in my network told me to read this book. And now I’ve finally read it.

It was definitely worth my time. I learned a lot, rethought a lot and gave me many great ideas.

If you work with marketing, project management, developing or your a entrepreneur. This one is for you.

Buy it on Amazon (affiliate).