Connecting to people is becoming easier and easier. I can reach out to most people in any given city with any given interest via Facebook ads for a few bucks within 30 minutes. I can make sure the right people watch my YouTube video by paying it to be a pre-roll or a recommended video.
So connecting to people is easy, but connecting WITH people is hard. And have never been harder.
We live in an information overload society where people’s actual attention, and building a relationship is really hard.
At the same time a connection with someone, a real relationship have never been worth more.
Don’t connect to, connect with.